The exclusive sporting goods manufacturer Mizuno launched its new mobile shopping app at Shopgate in June. From now on, Mizuno offers its customers in the USA a simple and relaxing way to order the latest sports equipment conveniently on their smartphones. We are happy to welcome Mizuno, a new, internationally renowned partner.
Although Mizuno is still relatively unknown in Europe, the company, which was founded in 1906 by the brothers Rihachi and Rizo Mizuno, is now one of the largest sporting goods manufacturers in the world. The family company has been producing sports shoes since 1914 and is known for its continuous innovations and top quality. With annual sales of more than 155 billion, Mizuno continues to invest consistently in its mobile commerce strategy. The wide range of sports, which ranges from baseball, football, golf and tennis to handball, rugby, judo and athletics to table tennis, badminton, volleyball and korfball, should now be made mobile and easy to experience.
With Shopgate, Mizuno can ideally tailor its range to the needs of the demanding target group. Personalization is a key keyword here – thanks to Shopgate, the content of the app can be displayed in a targeted manner based on the data collected.
What has changed since the app leek?
Finally, let’s take a look at the first Mizuno app numbers since launch:
- 4.5 stars on the app store
- 78% approval rate for push notifications
- 14% higher shopping carts in the app compared to the desktop
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