Partnership Combines Modern mCommerce Platform and Deep Marketing Strategy Experience to Accelerate Mobile Revenue Growth for Retailers
AUSTIN, Texas–(BUSINESS WIRE)– Shopgate Inc., the leading SaaS retail app platform, announces partnership with premier digital commerce solutions provider, Guidance. Shopgate provides app solutions for online retailers with seamless integration to existing eCommerce and payment platforms. Guidance provides innovative commerce solutions to growth-oriented merchants in B2B and B2C, offering industry leading practices in commerce strategy, mobile, digital commerce experience and analytics, managed services, hosting, design and complex system integration.
With the launch of its mobile-first initiative, Guidance aimed to underscore the increasing importance of mobile’s role in commerce. Driving the mobile message, it was a natural extension of the effort to partner with a leading mobile commerce provider. Aligning Guidance’s commerce expertise with the powerful software solution from Shopgate, merchants can now benefit from the best-in-class mobile experiences for their customers.
Together, Guidance and Shopgate will drive thought leadership in the mobile commerce landscape, helping mid-market and enterprise merchants take advantage of the unique selling power of mobile apps. “While many retailers are now understanding and fully embracing the multi-channel impacts of smartphones on their businesses, others are still trying to catch up to the fast pace of mobile and the impact it is having in both B2C and B2B. We, along with our partner Shopgate, are committed to helping these retailers take advantage of everything mobile has to offer both now and in the future,” said Jeff Herrera, Vice President, Marketing and Channel Development at Guidance.
“Guidance is a proven leader in generating revenue-driving retail strategies, and their focus on mobile-first solutions made for a great partnership between us,” said Casey Gannon, VP of Marketing for Shopgate, “Their merchants can now connect with our platform to launch shopping apps that put powerful mobile experiences in the hands of customers without the pain of custom development and time-consuming integrations.”
Moving forward, both Shopgate and Guidance aim to accelerate the mobile revenues of merchants using aggressive mobile initiatives centered around smart strategy and mobile optimization.
Shopgate is an award-winning mobile commerce platform that enables more than 12,000 registered merchants in five countries with over 150 million unique app visitors per year. Shopgate’s leading SaaS platform enables online retailers to easily create, maintain and optimize native apps and mobile websites for the iPhone, iPad, Android smartphones and tablets. Shopgate uses cutting-edge marketing features such as one-click payments, mobile coupons and advanced push notifications. Shopgate is headquartered in Austin, TX and has a team of more than 200 employees in Europe and the U.S.
Guidance is a customer centric commerce service provider dedicated to growth oriented mid-market and enterprise branded manufacturers and merchants in both B2C and B2B with industry leading practices in multichannel retail strategies, mobile, customer experience, innovative design, and complex system integration. At Guidance, business decisions are based on a core set of values, rooted in honesty, integrity, and fairness, with a commitment to the highest quality standards in the industry. Guidance was recently named Digital Commerce Partner of the Year by Magento. Learn more at www.guidance.com/about.