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Amazon a couple of weeks ago lost its tightly-held grip on the One-Click Buying patent, which allows consumers to quickly complete their order without having to re-enter their credit card information or go through a lengthy checkout process.
With the expiration of Amazon’s One-Click buying patent, retailers are left with a game-changing opportunity to leverage similar technologies, a functionality that can help reduce cart abandonment and increase their competitiveness against Amazon, especially when it comes to mobile commerce.