FULL ARTICLE FROM RETAIL CUSTOMER EXPERIENCE
Consumers are running to mobile when it comes to retail shopping, and City Gear is responding with a new mobile commerce platform strategy and an enhanced app for providing a more dedicated smartphone driven brand experience.
The omnichannel urban footwear and apparel retailer, which launched its ecommerce presence in 2014, initially provided smartphone consumers with basically a “lite” mobile version of its website. It soon realized such an approach wasn’t providing the needed, and expected, mobile retail experience.