READ THE FULL ARTICLE ON RIS NEWS
As a retail marketer, you likely know the many benefits of push notifications, but what you may not know, is the diverse range of options you have to work with using this underutilized feature. While email is still an effective channel in terms of communicating with consumers, nothing can come close to push notifications when it comes to providing users with a one-touch path to purchase right on their smartphone screen – a screen that’s viewed more than 50 times a day on average.