As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers are currently the fastest-growing consumer population. In fact, 66 percent of mobile purchases were made through apps last year, and according to Forrester Analytics, U.S. shoppers are expected to make $118 billion in retail purchases via their smartphones in 2018.
With this information in hand, retailers simply cannot ignore the fact that smartphones aren’t only everywhere, but also in the hands of their target demographic. This makes a mobile shopping channel a crucial asset to converting significant sales. Mobile apps are the key to optimizing retailers’ BTS business and beyond. Why? Because they provide unparalleled access to shoppers that drive engagement and retention.