As we’ve seen over the past few weeks, retailers are continuing to find ways to keep their businesses running in the face of COVID-19 through innovation and adaptation, leaving them all to ask: How does curbside pickup work and how do I implement my own solution?
In a world of uncertainties, one thing is sure – retailers’ need to pivot how they operate as state and local social distancing limitations evolve will determine their ability to remain viable as a business. Though this is an overwhelming realization for business owners, there are still a few options that can help them stay afloat.
In addition to general online shopping, one of the safest and most lucrative ways the retail industry has continued to move forward is by way of omnichannel fulfillment solutions – specifically, curbside pickup.
Retail at a Glance
In just a month’s time, the online retail landscape has turned on its head:
- 16% – Online transaction growth during a time when total general merchandise sales were down per-capita.*
- 37% – Shoppers who plan to spend more on goods from online marketplaces.**
- 22% – Online shoppers who have reported placing significantly more orders online.***
- 38% – Online shoppers’ desire to support local businesses to ensure their survival.***
- 47% – The number of online shoppers who find items are unavailable or out-of-stock when ordering online.***
Additionally, retail experts forecast that our new retail environments will result in long-lasting behavioral changes in shoppers. Businesses adjusting to new online retail measures in the face of COVID-19 undoubtedly have a higher probability of success in the future.
BOPAC (Buy Online, Pick Up At Curbside) & BOPIS Technology Solutions
These solutions are just as they sound, offering a safe way for customers to view a store’s inventory, place orders online or through an app, and pick up their purchases at the brick-and-mortar location’s curb.
Although some merchants have started to provide this option to their customers manually, the most efficient and scalable way to implement BOPAC is through more customer personalization and ease of use through a mobile app and/or an online presence.
Benefits of Implementing a Curbside Pickup Software
As a retailer, selling to your customers, and thus, keeping your employees on the payroll, are obvious benefits of enacting an omnichannel curbside pickup solution. However, that is just the tip of the iceberg. By setting up a curbside solution, retailers will be able to experience a range of other benefits.
Showcase Updated Inventory Online
Inventory left on the shelves is like money left on the table. On top of that, due to stay-at-home orders and social distancing limitations, if your inventory isn’t online, customers have a hard time understanding what’s in stock. Purchasing behaviors are becoming more strategic, and shoppers aren’t as willing to risk a trip to the store if they aren’t certain you have what they need. If your customers don’t have a user-friendly way of understanding your inventory, they likely won’t venture to your store to see what’s in stock – or worse, they’ll go to your competitor.
The big-box retailers might be out of essentials like toilet paper, but are you? Launching a curbside pickup solution for your store locations will let your customers know!
Create a Safe, Low-contact Solution for Employees and Customers
How you continue to sell your products must also consider the well-being of the customer and the employee. Curbside pickup solutions create opportunities for low- to no-contact options that are safe for all parties involved.
Forecast More Accurate Inventory Projections
As you find your footing with a curbside pickup solution, you’ll also be able to have better inventory management and sales data. Making accurate inventory projections is key to maintaining a sustainable business model at any time, but especially now.
Strengthen Customer Engagement and Loyalty
An added benefit of offering a curbside pickup solution is that you’re now able to improve your customer retention by providing your shoppers with a user-friendly, more unified shopping experience.
Consumers need to trust who they’re buying from now, more than ever. The transparency and consistency of curbside pickup technology reassures your customers that they are able to safely complete their shopping list.
Increase Sales with Curbside Communication
The combination of displaying inventory, enabling push notifications, and prompting purchasing suggestions allows you to streamline your customer experience in more ways than one.
Updating your customers on order progress and communicating other incentives, such as sales and promotions, creates a personalized, helpful experience, that generates an opportunity for additional sales.
Omnichannel Solutions: “How Does Curbside Pickup Work?” Answered
At this point, you may be asking yourself, “How do I set up curbside pickup for my business?”
Before the pandemic, back-office retail operations were disconnected and cumbersome, preventing retailers from approaching their operations with agility. Now, these new limitations on the physical shopping experience have only over-complicated an already complex dilemma for retailers.
We provide omnichannel solutions that solve this problem and unify all backend systems under one, easy-to-use platform. By simplifying this aspect of retail management, business owners are empowered to focus on what they’re passionate about – their business.
Like most, as a result of our current reality, we have taken said omnichannel solutions a step further and adapted. In addition to our suite of technologies, we now offer a more versatile curbside pickup software for retail businesses of any size, regardless of technologies, inventory structures, or lack thereof.
To learn more about how you can implement curbside pickup for your business, learn more and get in touch with us today.