FASHION | FOOTWEAR

City Gear Steps into a Mobile Strategy

With footwear their most lucrative product segment, City Gear needed a mobile solution that would help show off its collections in an effective, modern format.

97%

Push Notification Conversion

30%

Increase in AOV
over Desktop/Mobile
Site

100K+

App Installs in 2018

Client

Solutions

Partners

At a Glance

Challenge
City Gear, a prolific urban footwear and apparel retailer, needed a mobile solution that would help show off its collections in an effective, modern format while increasing customer loyalty and sales.

 

Solution
City Gear chose Shopgate, seeking a feature-rich and cost-effective mobile app solution that incorporated the look and feel of the brand’s style and tone. With Shopgate, City Gear can keep customers engaged with personalized special offers and release announcements via push notifications.

 

Benefit
City Gear has seen the push notification conversion rate rise to an astounding 97%, significantly increasing overall revenue.

Client

Solutions

Partners

Starting on the Right Foot

With footwear their most lucrative product segment, City Gear needed a mobile solution that would help show off its collections in an effective, modern format. For City Gear, standing out on mobile required finding an app that provides unique features, effortless shopability and undeniable brand flavor.

The retailer already had a loyal customer base that engaged with the brand on its social media platforms, and needed an app that could mimic the same look on all of its digital channels. With the Shopgate platform, City Gear could launch a feature-rich and cost-effective mobile app solution that incorporated the look and feel of the brand’s urban style and tone.

In 2018, City Gear made updates to its e-commerce site – such as its colors, navigation and layout – that have contributed to the sales increase. In addition, the retailer’s digital marketing efforts via its mobile app have also helped increase online sales, in large part due to the power of segmented push notifications.

Running with a Personalized Experience

City Gear is now able to present a cohesive digital channel to its customers and create a personalized shopping experience on customers’ most personal device. Using an app, City Gear can reward loyal customers, target shoppers with relevant products, and understand each customer’s purchase behavior.

With Shopgate, City Gear can craft relevant messages to optimize their promotions using advanced user segmentation, including valuable customer data like age, gender, location, device type, and registration status. The retailer can ask customers about their favorite brand and shoe size, creating personalized recommendations based on inventory. City Gear can also communicate sales, remind users about abandoned carts and alert them in specific geographic locations of special events happening in their area. By taking advantage of data-driven user segments, City Gear can send push notifications that drive purchases and reduce cart abandonment.

“With the Shopgate platform, we are now able to host unique content and deals on our mobile app, providing special purchasing opportunities with segmented push notifications, as well as a peek into the culture of our brand.”

Charles Gray, Digital Marketing Manager

Starting on the Right Foot

With footwear their most lucrative product segment, City Gear needed a mobile solution that would help show off its collections in an effective, modern format. For City Gear, standing out on mobile required finding an app that provides unique features, effortless shopability and undeniable brand flavor.

The retailer already had a loyal customer base that engaged with the brand on its social media platforms, and needed an app that could mimic the same look on all of its digital channels. With the Shopgate platform, City Gear could launch a feature-rich and cost-effective mobile app solution that incorporated the look and feel of the brand’s urban style and tone.

In 2018, City Gear made updates to its e-commerce site – such as its colors, navigation and layout – that have contributed to the sales increase. In addition, the retailer’s digital marketing efforts via its mobile app have also helped increase online sales, in large part due to the power of segmented push notifications.

Running with a Personalized Experience

City Gear is now able to present a cohesive digital channel to its customers and create a personalized shopping experience on customers’ most personal device. Using an app, City Gear can reward loyal customers, target shoppers with relevant products, and understand each customer’s purchase behavior.

With Shopgate, City Gear can craft relevant messages to optimize their promotions using advanced user segmentation, including valuable customer data like age, gender, location, device type, and registration status. The retailer can ask customers about their favorite brand and shoe size, creating personalized recommendations based on inventory. City Gear can also communicate sales, remind users about abandoned carts and alert them in specific geographic locations of special events happening in their area. By taking advantage of data-driven user segments, City Gear can send push notifications that drive purchases and reduce cart abandonment.

“With the Shopgate platform, we are now able to host unique content and deals on our mobile app, providing special purchasing opportunities with segmented push notifications, as well as a peek into the culture of our brand.”

Charles Gray, Digital Marketing Manager

Ready to Launch a Modern Omnichannel Experience? Book a Meeting Today.

Shopgate is designed to easily plug into your current online store to help your business increase conversions, customer loyalty and revenue from your mobile traffic.