Crucial Vacuum Picks Up Sales with a Shopgate App

“The reason we made the switch was the ease-of-use. Where we previously needed a developer to make updates, their platform gave us back the control and increased our sales.”
—Andrew Maffettone, Marketing Manager at Skubana Crucial Vacuum

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Company Profile

Crucial Vacuum is the brain-child of Chad Rubin, a CEO of both Crucial and Skubana, who recognized an opportunity in an overpriced, overcrowded market. By circumventing chain retail stores and selling direct online, Crucial Vacuum is able to provide vacuum cleaners and accessories at a lower price point. In 2013 Crucial Vacuum made Inc.’s list of fastest growing private companies in the U.S.
Crucial Vacuum Company Profile

Shopgate & Crucial Vacuum Remove The Middleman

Prior to joining with Shopgate, Crucial Vacuum utilized Magento’s mobile solution. While platform-convenient, it was far too difficult to manage, requiring developers to make all site updates. Crucial Vacuum decided to switch to Shopgate for the simplistic internal management, the clean user interface, and engagement tools like mobile-exclusive couponing and segmented push notifications through the app.

Easy-to-Use Management System

A true platform, Shopgate allowed Crucial Vacuum to launch an app without coding or developers. Post launch, they have full control to manage their app and peace of mind with Shopgate’s support team always on call.

Beautiful, Clean UI

Mobile devices require retailers to simplify the search and navigation process for large catalogs. Shopgate’s user interface makes finding every vacuum part or accessory quick and easy.

Push Notifications

Retaining users is key to long-term success, especially in highly competitive industries. Using Shopgate’s push notifications, Crucial Vacuum’s customers are consistently engaged with relevant and timely offers.

The Mobile Cleanup

After switching to Shopgate, Crucial Vacuum saw a huge increase in their mobile success.


Average Mobile Conversion Rate


Higher Conversion Rates with Shopgate vs. Magento Mobile Solution


Average App Store Rating

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Shopgate is designed to easily plug into your current online store to help your business increase conversions, customer loyalty and revenue from your mobile traffic.