Data protection

Thank you for your interest in our website. The protection of your privacy is very important to us. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us. 

But we want to be quite open: The internet thrives on data exchange and still has many security gaps. Even if your data is encrypted when you visit our website, there is always a residual risk at the latest when exchanging data with external websites. If you visit other websites - for example via a link on our website - please note that this data protection declaration does not apply to this external website.

Contact possibility

Responsible for this website is:

Shopgate GmbH
Castle Street 10
D-35510 Butzbach

E-mail: office@shopgate.com
Phone: +49 69 1337 22-0

You can also reach our data protection officer via these contact details. If you have specific questions about your data, its deletion or your rights, you can contact us directly via the e-mail address privacy@shopgate.com. If you wish to send a written request by post, it is sufficient to add "data protection".

Data subjects' rights

You can contact us at any time if you have questions about your data protection rights or would like to exercise any of your rights below:

  • Right of revocation pursuant to Art. 7 (3) DSGVO (e.g. you can contact us if you wish to revoke a previously granted consent in a newsletter). Address your revocation to privacy@shopgate.com.
  • Right to information pursuant to Art. 15 DSGVO (e.g. you can contact us if you would like to know what data we have stored about you).
  • Correction according to Art. 16 DSGVO (e.g. you can contact us if your e-mail address has changed and you want us to replace the old e-mail address).
  • Deletion according to Art. 17 DSGVO (e.g. you can contact us if you want us to delete certain data we have stored about you).
  • Restriction of processing pursuant to Art. 18 DSGVO (e.g. you can contact us if you do not want us to delete your e-mail address, but only to use it for sending absolutely necessary e-mails).
  • Data portability according to Art. 20 DSGVO (e.g. you can contact us to receive your data stored with us in a compressed format, e.g. because you want to make the data available to another website).
  • Objection pursuant to Art. 21 DSGVO (e.g. you can contact us if you do not agree with any of the advertising or analysis procedures specified here).
  • Right to lodge a complaint with the competent supervisory authority pursuant to Art. 77 (1) DSGVO (e.g. you can also lodge a complaint directly with the data protection supervisory authority).

Competent supervisory authority

The Hessian Commissioner for Data Protection and Freedom of Information
Gustav-Stresemann-Ring 1
65189 Wiesbaden

Data collection when visiting the website

You can visit our website without providing any personal information. We only store data that your browser transmits to enable you to visit the website in so-called server log files, such as:

  • IP address (e.g. 95.91.215.example or 2a02:8109:9440:1198:bdb1:551f:example)
  • Approximate location based on IP range (e.g. Berlin & surroundings)
  • Internet provider (e.g. Kabel Deutschland or Deutsche Telekom)
  • Internet speed (e.g. 120 Mbit)
  • Date and time (e.g. 11:45 on 25.05.2018)
  • Last visited website (e.g. google.de)
  • Browser (e.g. Chrome or Safari)
  • Operating system (e.g. Mac OS)
  • Hardware (e.g. Intel processor)

This data is evaluated exclusively to ensure trouble-free operation of the website and to improve our services and does not allow us to draw any conclusions about your person.

Your IP address is not stored by us. Thus, the other technical data can no longer be traced back to you and only serve anonymous, statistical purposes for optimising our website. The purpose of the temporary storage of the data at the beginning is to ensure the connection as well as the accessibility and correct display of our website. The IP address and the technical data already mentioned are necessary to display the website, to prevent display problems for visitors and to correct error messages. The legal basis is the so-called legitimate interest, which has been examined in the context of the aforementioned protective measures as well as in accordance with the European data protection requirements from Art. 6 (1) lit. f DSGVO.

We collect personal data if you voluntarily provide it to us when contacting us (e.g. via contact form or e-mail). Which data is collected can be seen from the respective input forms.

To protect your privacy, the contact is made - just like the visit to the rest of the website - via an encrypted connection.

Applications

If you apply for one of the jobs offered or respond to one of our job advertisements, we collect and process the personal applicant data for the purpose of processing the application procedure. Data is processed electronically when an applicant submits relevant application documents electronically, for example by e-mail or via the form on the website. We use an HR software called BambooHR (operated by Bamboo HR LLC, 335 South 560 West, Lindon, UT 84042-1911) to handle the entire application process.

As the service provider is based in the USA, we attach great importance to secure data transmission and storage. We have concluded an order processing contract that ensures that the data is only processed according to our specifications. In addition, we have concluded so-called EU standard contractual clauses, which are intended to guarantee a level of data protection that corresponds to the EU. If we conclude an employment contract with an applicant, the transmitted data is stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If no employment contract is concluded with the applicant, the application documents will be stored for a maximum of six months after notification of the rejection decision and then deleted. This storage period is primarily due to mutual interests in the context of any claims arising from Section 15 (4) of the General Equal Treatment Act (AGG). The application documents will only be kept longer if the applicant has given his/her express consent for this.

If you apply via the external platforms LinkedIn, Xing or Indeed, we receive access to your profile with information about you that you yourself have provided on the respective platforms. You will find out exactly what data is involved before you establish the connection with the respective platform. You have the option of disconnecting from these platforms at any time and preventing access by us. You can find more information on this and the data protection of the respective platform at https://privacy.linkedin.com/de-de (when applying via LinkedIn) or https://de.indeed.com/legal#privacy (when applying via Indeed).

The legal basis for the above-mentioned storage and processing of the application documents is Section 26 (1) BDSG-neu, as the purpose of the application procedure is the hiring or rejection of the applicant. The application procedure in this form is thus absolutely necessary in the course of personnel recruitment. The legal basis in the context of the application via the external platforms described above is your consent in accordance with the European data protection provisions pursuant to Art. 6 (1) lit. a DSGVO. You can revoke this at any time by disconnecting from the platform or sending us a corresponding message.

Use of the services as a trader

If you use our services as a trader and enter into a contractual relationship with us, we process the personal data required for this purpose. We process the data of your end customers as a contractor within the scope of a so-called commissioned processing pursuant to Art. 28 DSGVO.

In order to implement this in a legally permissible manner, it is necessary to conclude an order processing agreement with us that complies with the requirements of Art. 28 DSGVO.

Within the framework of the execution of the contract and thus on the basis of the legal basis of Art. 6 para. 1 a DSGVO (fulfilment of the contract), we process personal data of you as a trader or the employees.

Data of leads and new customers

For this purpose, we use, among other things, our customer relationship management (CRM) of the provider Pipedrive OÜ, Paldiski mnt 80, Tallinn, 10617, Estonia This is a subsidiary of Pipedrive US, to process our contact requests of all kinds (demo request, product request, price request, booking requests.

The following data is automatically transmitted from our servers:

  • Name
  • First name
  • business email address
  • Telephone number
  • Company name
  • Position
  • Title
  • Roll
  • Department

The use of Pipedrive enables us to track and process contact requests of all kinds in detail (e.g. demo request, product request, price request, booking requests).
We have concluded an order processing contract with Pipedrive that complies with the requirements of Art. 28 DSGVO.

Deletion of data and storage period

Unless otherwise stated, we delete your data when a storage period prescribed by law expires, unless there is a need to continue storing the data for the conclusion or performance of a contract. Certain data may have to be stored for longer for legal reasons. You can of course request information about the stored data at any time.

Newsletters and marketing communications

Newsletter and marketing message data

If you would like to receive the newsletter for customers and partners and/or other marketing communications offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information by us or our cooperation partners. We do not pass this data on to third parties.

We use the so-called double opt-in procedure for the provision of our newsletters for customers and partners as well as other marketing communications. This means that we will only send you a newsletter or other marketing communications by e-mail if you confirm that you wish to receive our newsletter and/or other marketing communications by clicking on a link in our notification e-mail. If you confirm your wish to receive the newsletter and/or other marketing communications, we will store your email address until you unsubscribe from the newsletter and/or other marketing communications. The storage is solely for the purpose of being able to send you the newsletter and/or other marketing communications. The processing of the data entered in the registration form for newsletters or other marketing communications is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO).

You can revoke the consent granted for the storage of the data, the e-mail address as well as their use for sending the newsletter and/or other marketing communications at any time, for example via the "unsubscribe" link in the e-mails of the newsletter and marketing communications. Alternatively, you can contact us using the contact details above. Data that has been stored by us for other purposes (e.g. email addresses for customer login) remains unaffected by this. The legality of the data processing operations already carried out remains unaffected by the revocation.

Sending newsletters and other marketing communications

This website currently uses the SendinBlue marketing automation system to send newsletters and other marketing communications. The provider is SendinBlue SAS - Politique de confidentialité 55, rue d'Amsterdam 75008 Paris, France.

SendinBlue is a service with which, among other things, the sending of newsletters and marketing communications can be organised and analysed. The data you enter for the purpose of receiving newsletters and/or marketing communications is stored on SendinBlue's servers. The hosting servers on which SendinBlue processes and stores the databases are located in Germany. SendinBlue undertakes not to carry out any data transfers outside the European Union.

We have concluded an order processing agreement with this service provider that complies with the requirements of Art. 28 DSGVO.

If you do not want SendinBlue to analyse your data, you must unsubscribe from the newsletter and/or marketing communications. For this purpose, we provide a corresponding link or email contact in every email of the newsletter and/or marketing communication.

For more details, please refer to SendinBlue's privacy policy at: https://de.sendinblue.com/legal/privacypolicy/.

Data analysis through SendinBlue

With the help of SendinBlue, we are able to analyse our newsletter campaigns and other marketing messages. For example, we can see whether an email has been opened and which links, if any, have been clicked. In this way, we can determine, among other things, which links were clicked on particularly often.

In addition, we can see whether certain previously defined actions have been carried out after opening/clicking (conversion rate). We can thus see, for example, whether you have made a purchase after clicking on the newsletter and/or marketing messages.

SendinBlue also allows us to subdivide ("cluster") the email recipients according to different categories. In this way, the newsletters and/or marketing messages can be better adapted to the respective target groups.

For detailed information on the functions of SendinBlue, please refer to the following link: https://de.sendinblue.com/about/

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

Deletion of data and storage period

Unless otherwise stated, we delete your data when a storage period prescribed by law expires, unless there is a need to continue storing the data for the conclusion or performance of a contract. Certain data may have to be stored for longer for legal reasons. You can of course request information about the stored data at any time.

Contact

You have the possibility to contact us in different ways on our website. You can contact us by leaving a message for our customer service. In this context, we process data exclusively for the purpose of communication. The legal basis for the data processing is the fulfilment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO.

Hubspot

We use the service of the company Hubspot Inc, 25 First Street, 2nd Floor Cambridge, MA 02141, USA.

The legal basis for the use of this service is Art. 6 para. 1 lit. f DSGVO - legitimate interest. Our legitimate interest in using this service is to be able to answer user queries quickly and efficiently.

Hubspot only uses your data to forward your inquiries to us. It will not be passed on to third parties.

The service can also be used pseudonymously. In the course of processing service requests, it may be necessary to collect further data (e.g. first name, last name, address, etc.).

The use of Hubspot is optional. If you do not consent to Hubspot collecting your information, we provide alternative means of contact for submitting service requests by phone or mail.

For more information, please see Hubspot's privacy policy .

Contact us by phone or mail

If you contact us by telephone or post, your enquiry including all personal data arising from it (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in effectively processing the enquiries addressed to us.

The data you send to us by telephone or postal contact enquiries will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Cookies & Website Tracking

Our website sometimes uses so-called cookies. Cookies are small text files that are usually stored in a folder of your browser. Cookies contain information about the current or last visit to the website:

  • Website name
  • Expiry date of the cookie
  • Any value

If cookies do not contain a precise expiry date, they are only temporarily stored and automatically deleted as soon as you close your browser or restart the terminal device. Cookies with an expiry date remain stored even if you close your browser or restart the terminal device. Such cookies are only removed on the specified date or when you delete them manually.

We use the following types of cookies on our website:

  • Essential cookies (necessary cookies that help us make our website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies).
  • External media (content from video platforms and social media platforms are blocked by default. If cookies from external media are accepted, access to this content no longer requires manual consent).
  • Marketing cookies (marketing cookies are used to follow visitors around our website. The intention is to show ads that are relevant and engaging to the individual user and therefore more valuable to publishers and advertising third parties).
  • Analytics-related cookies (these statistics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously).

You can configure, block and delete cookies in your browser settings. If you delete all cookies from our website, some functions of the website may not be displayed correctly.

Helpful information and instructions for the common browsers are provided by the Federal Office for Security in Information Technology .

With the exception of the essential cookies, the other types of cookies are only activated after explicit consent has been given. This consent can be revoked at any time. You can find the revocation option and further information in the cookie settings.

MANAGE COOKIES

Hotjar

We use Hotjar to better understand the needs of our users and to optimize the offering and experience on this website. Using Hotjar's technology, we get a better understanding of our users' experience (e.g., how much time users spend on which pages, which links they click, what they like and dislike, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar works with cookies and other technologies to collect data about our users' behavior and about their devices, in particular IP address of the device (collected and stored only in anonymized form during your website usage), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to view our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, please see the "About Hotjar" section of Hotjar's Help page.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our website. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
The purpose of reCAPTCHA is to check whether the data input on our website (e.g. in a contact form) is made by a human or by an automated programme. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The data processing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.

For more information on Google reCAPTCHA and Google's privacy policy, please see the following links: Google Privacy Policies and Google Re-Captcha.

Google Tag Manager

This website uses the Google Tag Manager. Through this service, website tags can be managed via an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses the advertising and analysis cookies described above to analyse our website with regard to user behaviour. The information generated by cookies about the use of this website is transferred to a Google server in the USA and stored there. However, your IP address is shortened before the usage statistics are analysed so that no conclusions can be drawn about your person. For this purpose, the code "anonymizeIp" has been added to Google Analytics on our website to ensure anonymised collection of IP addresses. Google will use the anonymised information obtained through the cookies to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

As a protective measure, we use the anonymisation procedure offered by Google, which means that a subsequent evaluation of the data is not based on your person, but only on a statistical basis. In addition, the high security standards of the Google platform and the associated data protection declaration of Google (http://www.google.com/intl/de-DE/privacy) apply. We have also concluded a special order processing agreement with Google, which prescribes the protection of your data through technical and organisational protective measures. Since Google is based in the USA and thus a so-called third country, further guarantees are required to ensure an adequate European level of data protection. To this end, we have concluded the so-called EU standard contractual clauses with Google and taken further measures to protect personal data.

The purpose of using Google Analytics is the anonymised analysis of your usage behaviour on our websites. The insights gained from this help to improve our offer. The legal basis for the use is your consent in accordance with Art. 6 para. 1 lit. a DSGVO, which can be declared within the framework of our cookie banner. The consent can be revoked at any time via the cookie administration.

MANAGE COOKIES

 

Google Conversion Tracking

We use Google Conversion Tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google") on our website to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you. In doing so, Google Ads will set a cookie on the computer if you have accessed our website via a Google ad.
If the user visits certain pages of the Ads client's website and the cookie has not yet expired, Google and the client can recognise that the user clicked on the ad and was redirected to this page.

Each Ads client receives a different cookie. Cookies can therefore not be tracked across Ads clients' websites. The information collected using the conversion cookie is used to create conversion statistics for Ads clients who have opted in to conversion tracking. We learn the total number of users who clicked on an ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.

The legal basis for the use is your consent in accordance with Art. 6 para. 1 lit. a DSGVO, which can be declared within the framework of our cookie banner. The consent can be revoked at any time via the cookie administration.

MANAGE COOKIES

 

Facebook Remarketing (Facebook Pixel)

We use the remarketing functions of Facebook Inc. on the website, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). ("Facebook"). By means of this function, the provider can target visitors to the website with advertising by serving personalised, interest-based Facebook ads to visitors to the website when they visit the Facebook social network. To carry out the function, Facebook's remarketing tag is implemented on our website.

These tags establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook and your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/. If you do not want Facebook to directly assign the collected information to your Facebook user account, you can deactivate the "Custom Audiences" remarketing function here. To do this, you must be logged in to Facebook.

To protect your privacy, you can choose whether the information collected is directly associated with your Facebook user account by deactivating the "Custom Audiences" remarketing function here. To do this, you must be logged in to Facebook. The purpose of using this service is to view anonymous usage statistics about our users and to display personalised advertisements tailored to users' interests. The legal basis for the use is your consent in accordance with Art. 6 para. 1 lit. a DSGVO, which can be declared within the framework of our cookie banner. The consent can be revoked at any time via the cookie administration.

MANAGE COOKIES

 

Social media 

We maintain publicly accessible profiles on social networks. The individual social networks we use can be found below.

Social networks such as Facebook, Instagram, LinkedIn, etc. can generally comprehensively analyse your user behaviour when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing procedures may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

Legal basis

Our social media presences are intended to ensure the most comprehensive presence possible on the internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. The analysis processes initiated by the social networks may be based on different legal grounds, which are to be stated by the operators of the social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a DSGVO).

Responsible person and assertion of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e.g. vis-à-vis Facebook).

Please note that despite the joint responsibility with the operators of the social media portals, we have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period

The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Social networks in detail

Facebook Fanpage

This Fanpage uses the technical platform and services of Facebook Ireland Ltd. for the information service offered here, 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland back.

Personal data and website/usage data are collected by Facebook via this fan page. However, we, Shopgate GmbH, use this data exclusively on an anonymous and statistical basis.

Joint processing of personal data:

Data processing on our Facebook pages takes place on the basis of an agreement on joint processing of personal data. Further information on data processing by Facebook can be found in the privacy policy https://www.facebook.com/about/privacy/ available.

Purpose of the processing:

User data is processed for market research and advertising purposes. For example, usage profiles can be created from the usage behaviour and resulting interests of the users. The usage profiles can be used, for example, to place advertisements within and outside the platforms that may correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and the interests of the users are stored.

Legal basis for the processing:

The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 para. 1 lit. f. DSGVO. If the data processing is to be objected to, the user is provided with an objection option or the use can be terminated. Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com.

Your rights:

For requests for information and the assertion of other data subject rights, we would like to point out that these can be asserted most effectively with Facebook. Facebook provides an information portal where the data collected by Facebook can be viewed and downloaded.

Only Facebook has access to the users' data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

You can find more information about your rights and our company in our privacy policy at: https://www.shopgate.com/de/datenschutz. There you will also find the contact details of our data protection officer.

LinkedIn Insight Tag

Our website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of the data mentioned below. This data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with us, but provides anonymised reports on website audience and ad performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. We can use this data to display targeted advertising outside of its website without identifying you as a website visitor. You can find more information on data protection at LinkedIn in the LinkedIn data protection information.

Data collected

The LinkedIn Insight Tag creates a LinkedIn "browser cookie" which collects the following data: 

  • IP address, 
  • Timestamp, 
  • Page activities,
  • demographic data from LinkedIn if the user is an active LinkedIn member.

With the help of this technology, we can create reports on the performance of our advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.

Purpose of the processing 

We process their data to evaluate campaigns and collect information about website visitors who may have reached us through our campaigns on LinkedIn.

Legal basis  

We process your data because you have consented to this. You can revoke your consent given via the cookie banner at any time in the cookie administration revoke:

MANAGE COOKIES

 

Storage period

We store your data as long as we need it for the respective purpose (campaign evaluation) or you have not objected to the storage of your data or revoked your consent.

FRESH COMPLIANCE

Philipp Heindorff

Lawyer | Data Privacy

 +49 151 23335289

ph@freshcompliance.de

www.freshcompliance.de