What do AIs bring to retail today?
They paint pictures, write poems, and even pass final exams from universities and chambers:
From Wolfgang Holzhauser
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Trade is changing
- because we are people
It may sound like an empty phrase, but it is true. Trade is changing. But it always has been, because the people who shape it are also changing. Today, we are again experiencing such a change with the dawn of a new digital age. Old structures and views are colliding with a group of consumers who expect a trade that speaks their language. And offers what they want. But how can retailers meet these demands in a new and digital world?
With these challenges
the trade is struggling:
Accessible customer service
Today's customers expect more from customer service. That's why retailers need to merge digital and analogue touchpoints to ensure a comprehensive customer journey.
Be visible online and available locally
Anyone who is not active on the internet - to put it bluntly - does not exist. At the same time, however, retailers must be approachable and present themselves locally and convince with services.
Counselling must become easier
Customers still attach great importance to good and friendly advice. But at the same time, they expect comprehensive knowledge and commitment from their interlocutors.
Transparency becomes more important
More and more customers want to receive all available information directly when shopping. Retailers who provide and offer this information enjoy a great advantage in terms of trust.
Sustainability more than a buzzword
Environmental and climate protection are not just trends, but enduring constants in retail. Today, customers demand comprehensive sustainability from retailers and judge companies on their implementation.
Using synergies off- and online
What happens online must also happen offline. But how do you bring the digital world into the daily work of employees in the field? And how do customers become exactly these people?
Our solution
It's not easy to bring customers into the store and inspire them. But there is a solution. And many good ideas.
More happy customers
in the shop
Bring more customers into your storees and inspire them with good service and offers. Use the opportunity for further upselling and turn visitors into loyal regular customers. Sounds difficult, doesn't it? Yes - because it is. But if it were easy, anyone could do it. And not everyone uses a comprehensive and smart omnichannel suite. These are your advantages:
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01 Click&Reserve
Some customers want to get information and make reservations online. But they would like to "experience" the goods before they buy them. With Click&Reserve you offer them exactly this service.
02. click&collect
Offer your customers the possibility to order and pay for goods directly online and then pick them up in the shop on the same day.
03 Clienteling
Advise customers comprehensively and supported by processed data directly in the sales conversation. Sales staff have access to online profiles and can include past purchases in their advice.
04 Ship-from-Store
Ship goods and articles directly from your storees and rely on decentralised shipping logic. In this way, you make effective use of your existing infrastructure and reduce the need for total warehouses.
05. in-store app
Enable your staff to oversee and manage all processes and procedures in the shop with just a few gestures and clicks. So that your colleagues can do what they do best.
Retail Reality 22 Study
Are retailers and customers talking about the same things when they mean "digitalisation"? We have investigated it.
Read more in our blog
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