Elite Queens is Crowned Mobile Royalty

"One of the best decisions we ever made for Elite Queens was to partner with Shopgate
on the creation of an eCommerce app."

—Anthony DiFiore, President of Neverland Events & Artist Management Corp.

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Company Profile

Neverland was founded as an events production company for local drag performers. They’re credited for launching some of the most famous drag queens in the world, including Kim Chi, Pearl, Shea Coulee, Trixie Mattel, Gia, and The Vixen. As the show RuPaul’s Drag Race cemented entertainers from the LGBTQ community into mainstream America, Neverland’s queens were suddenly the faces of drag performance.

After the success of Drag Race, gone were the days of small local shows—now Google and Vogue were knocking on their door. This sudden fame convinced founder Anthony DiFiore to expand into eCommerce so the queens could sell their merchandise. Neverland found a unique niche in the industry of queer entertainers and influencers. Choosing the Shopify Plus platform, they founded Elite Queens, an inclusive marketplace for people of all communities.

Ruling the Mobile Realm

"Not only have we seen a dramatic increase in sales, but our customers are far more engaged by having Elite Queens live on their home screens."

Total Design Customization

Thanks to Shopgate's user-friendly widget system, Elite Queens was able to enable customers to navigate the app by selecting their favorite drag performers, special collections such as the Pride Collection, or the category for app-exclusive products and sales.

Shopgate Marketing Services

Elite Queens took advantage of a marketing services package, gaining direct access to professional mobile marketing consultants and our experienced team of designers. Together we’ve built more conversions and layers of fresh imagery and copy to avoid diminishing returns.

Sophisticated Push Notifications

According to DiFiore, "Shopgate's level of communication and the platform's ease of use are their defining characteristics, and are what set them apart in the market for mobile shopping apps.”

The Results: Anything But a Drag

Shopgate's most lucrative features proved to be perfectly compatible with the Shopify Plus platform that Elite Queens built a monarchy on. With one click, the merchandise and various categories were automatically plugged into the Shopgate app—meaning that Elite Queens had more time to work with Marketing Services and flaunt their app across social media. The results? They're truly elite.


the average conversion rate when a push notification is used


star rating in the App Store

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