FASHION | APPAREL

Grunt Style Soars with a Shopgate Mobile App

Grunt Style manufactures and sells patriotic, military-inspired clothing to a loyal and booming market segment.

4.1%

APP CONVERSION
RATE

287K

TOTAL APP DOWNLOADS

5 Star

APP STORE RATING

Client

Solutions

Partners

At a Glance

Challenge
After identifying the need to go mobile, Grunt Style was looking to move fast. But they weren’t willing to sacrifice the shopping experience that solidified their reputation among thousands of customers. They needed a solution that would extend the same shopping experience their customers had come to expect on desktop to a mobile app.

 

Solution
Shopgate’s platform delivered the mobile solutions that promoted Grunt Style to a truly omnichannel retail experience. Our clean design and intuitive layout provides modern visuals on par with retail giants. Excellent usability, interactive elements and a simple checkout process including one-click payment services like Apple Pay® delivers a flawless digital experience.

 

Benefit
Within six months of launching, Grunt Style found that their mobile app converted customers 76% more than a mobile website and doubled their mobile outreach potential.

Client

Solutions

Partners

American Dream Come True

Founded by two military veterans in 2009, Grunt Style is the quintessential story of an American dream come true. Grunt Style’s humble beginnings started at a shopping mall kiosk before rapidly expanding into a multi-million dollar apparel business. With the help of nearly 400 employees, Grunt Style manufactures and sells patriotic, military-inspired clothing to a loyal and booming market segment. Leveraging social media, they connected to a vibrant, growing network of shoppers, with over 1M followers on Instagram alone.

Deploying a Mobile App

Grunt Style relies on one of Shopgate’s key partners, Shopify Plus, to power their eCommerce shop. Our established relationship with Shopify provides a seamless integration between your ecommerce site and mobile app. The sophisticated, yet simple, customization options match perfectly with the Shopgate platform to provide Grunt Style the easy inventory and purchasing process their customers demand.

A key goal of any app is to improve customer retention and Grunt Style is no exception. With the assistance of Shopgate’s partner ReCharge, Grunt Style launched a series of subscription plans, allowing members of “Club Grunt Style” to receive a new t-shirt each month at a recurring cost. With ReCharge’s robust customer portal already integrated with the Shopgate platform, ordering products on a recurring basis is seamless.

Between Shopgate’s unique partnerships, seamless integration and extensive feature set, Grunt Style was able to get a mobile app that meets their customer’s needs and drives revenue due to:

 

Clean Design and Intuitive Layout: By building their mobile presence on Shopgate’s platform, a mid-sized business like Grunt Style can present a polished and modern visual configuration on par with international retail giants.

 

Outstanding UI and UX Elements: Grunt Style customers can expect excellent usability, interactive elements, and a simple checkout process. This holistic approach to a flawless digital experience drives conversions and retains customers.

 

One-Click Payment Services: We work with increasingly popular one-click payment services like Apple Pay® in addition to standard credit and debit cards. This variety eases the checkout process for Grunt Style customers by honoring their individual payment preferences.

 

Building an App Army

Since launching the app, Grunt Style has seen their brand grow in more ways than one. They now have more than 1 million Instagram followers, a 4.9 star rating on the Apple App Store and revenue continues to rise.

"We didn't have a mobile site before Shopgate, but at one point nearly 75% of our traffic was coming through mobile. After getting an app, our conversion rate rose to over 4%."

Tim Jensen, COO of Grunt Style

American Dream Come True

Founded by two military veterans in 2009, Grunt Style is the quintessential story of an American dream come true. Grunt Style’s humble beginnings started at a shopping mall kiosk before rapidly expanding into a multi-million dollar apparel business. With the help of nearly 400 employees, Grunt Style manufactures and sells patriotic, military-inspired clothing to a loyal and booming market segment. Leveraging social media, they connected to a vibrant, growing network of shoppers, with over 1M followers on Instagram alone.

Deploying a Mobile App

Grunt Style relies on one of Shopgate’s key partners, Shopify Plus, to power their eCommerce shop. Our established relationship with Shopify provides a seamless integration between your ecommerce site and mobile app. The sophisticated, yet simple, customization options match perfectly with the Shopgate platform to provide Grunt Style the easy inventory and purchasing process their customers demand.

A key goal of any app is to improve customer retention and Grunt Style is no exception. With the assistance of Shopgate’s partner ReCharge, Grunt Style launched a series of subscription plans, allowing members of “Club Grunt Style” to receive a new t-shirt each month at a recurring cost. With ReCharge’s robust customer portal already integrated with the Shopgate platform, ordering products on a recurring basis is seamless.

Between Shopgate’s unique partnerships, seamless integration and extensive feature set, Grunt Style was able to get a mobile app that meets their customer’s needs and drives revenue due to:

 

Clean Design and Intuitive Layout: By building their mobile presence on Shopgate’s platform, a mid-sized business like Grunt Style can present a polished and modern visual configuration on par with international retail giants.

 

Outstanding UI and UX Elements: Grunt Style customers can expect excellent usability, interactive elements, and a simple checkout process. This holistic approach to a flawless digital experience drives conversions and retains customers.

 

One-Click Payment Services: We work with increasingly popular one-click payment services like Apple Pay® in addition to standard credit and debit cards. This variety eases the checkout process for Grunt Style customers by honoring their individual payment preferences.

 

Building an App Army

Since launching the app, Grunt Style has seen their brand grow in more ways than one. They now have more than 1 million Instagram followers, a 4.9 star rating on the Apple App Store and revenue continues to rise.

"We didn't have a mobile site before Shopgate, but at one point nearly 75% of our traffic was coming through mobile. After getting an app, our conversion rate rose to over 4%."

Tim Jensen, COO of Grunt Style

Ready to Launch a Modern Omnichannel Experience? Book a Meeting Today.

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