Mid-market retailer HeliDirect launched a Shopgate mobile app to capitalize on new revenue streams. Just one month later, their sales were through the roof.
Founded in 2005 in Walden, MA, HeliDirect is the premier manufacturer and merchandiser of high performance, radio-controlled helicopter models, parts, and accessories. They established themselves as a provider of high-end brands—from beginner’s models to expert-level drones—just as the industry was taking off.
HeliDirect became aware of high mobile traffic on their website and decided it was app time. They wanted to attract new customers and impress longtime patrons. After researching the options, HeliDirect concluded that Shopgate would deliver the mobile features required to quickly enter and succeed in the app market.
HeliDirect utilized Shopgate’s product slider widget to showcase new arrivals, allowing shoppers to thumb through vibrant images of new products right from the app homepage.
The best product offers won’t drive sales if no one knows they exist. HeliDirect scheduled push messages throughout the holidays to announce product updates for gift givers. One month later their sales jumped by an astonishing 514%.
Over 93% of all buying decisions start with an online search—and most are run on mobile devices. HeliDirect knew it was critical to secure high ranking and leverage the growing buzz on drones and Shopgate’s built-in mobile SEO features helped them secure a top spot.
The results speak for themselves.
Lift in Conversion Rates in App vs. Mobile Web
Increase in GMV/user in App vs. Mobile Web
Additional Revenue in First 6 Months of Launch
Shopgate is designed to easily plug into your current online store to help your business increase conversions, customer loyalty and revenue from your mobile traffic.