Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Google Analytics also allows you to analyse visitor traffic on your website or app whilst discovering your customers’ path and how they got to your store.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. With In-Page Analytics you can see exactly how your customers interact with your store. Shopgate allows you to fully integrate Google Analytics into your mobile website or app.