FASHION | UNIFORM

MyWmtGear Builds a Mobile Superstore

Award-winning retailer MyWmtGear designs, produces, and sells Walmart-branded apparel and gear for employees of the American mega-retailer.

15%

Lift in Revenue

87K+

App Downloads

78%

Push Notification Enablement Rate

Client

Solutions

Partners

At a Glance

Challenge
MyWmtGear, the official high-end Walmart-branded apparel and gear for employees, needed to create a mobile shopping channel to provide the convenience and ease that busy Walmart employees demand.

Solution
Prioritizing cost effectiveness and marketing assistance, MyWmtGear found their home on the Shopgate platform, hosting unique content and deals and making shopping intuitive for all users.

Benefit
In less than a year, MyWmtGear has generated over $1,000,000 in app revenue—and the number just keeps growing.

Client

Solutions

Partners

A Beloved Walmart Brand

MyWmtGear is the official high-end Walmart, Neighborhood Market & Academy associate apparel vendor. Award-winning retailer MyWmtGear designs, produces, and sells Walmart-branded apparel and gear for employees of the American mega-retailer. WmtGear carefully curates its products, always taking special care to listen to and incorporate suggestions from associates when creating a new line. Beloved in the Walmart community for its high-end quality, huge product selection, and diverse sizing, MyWmtGear has been a powerhouse since it was founded in 1993.

Gearing Up for Mobile

With over seventy departments and collections, custom embroidery and sizes, the company identified a growing need to advance the specialty clothing retail sector by offering employees and associates a dedicated mobile app for easy shopping and ordering. Since MyWmtGear specifically wanted to offer an alternative shopping experience for its loyal customers, the retailer sought out the features that make mobile apps truly unique.

MyWmtGear decided to partner with Shopgate to launch an app that is able to host unique content and deals for the apparel vendor, providing unique purchasing opportunities for employees and shoppers. By offering app-specific content, incentives, and discounts, MyWmtGear is attracting new and existing customers with a best-in-class mobile shopping experience. Shopgate’s comprehensive widget system also allows for real-time design updates, so that the app’s look and feel always aligns with MyWmtGear’s brand. Shopgate also provides easy marketing features that produce tangible and measurable results, including:

Push Notifications: MyWmtGear cites push notifications as its favorite Shopgate feature because the retailer can see how much revenue is generated by each notification, helping it plan products, sales, and messaging.

Favorites List: Allowing shoppers to keep lists of favorite items enables MyWmtGear to send out push notifications to alert customers when their favorite items are on sale.

AdScanner: MyWmtGear recognized the need to bridge its paper advertising with the Shopgate mobile app. The camera-enabled AdScanner allows shoppers to scan advertisements to find specific products, cutting down the time spent browsing and searching.

Drawing in Loyal Users

As part of the strategy, the company has promoted the app across several different channels, including its website and social platforms. By offering app-specific content, incentives, and discounts, MyWmtGear has drawn both new and existing customers to the site. Since launching the app, the company has received very positive feedback about the app’s convenience and user-friendly experience.

“We are very thankful for the support, affordable pricing, functionality, and speed that Shopgate gives us and our customers.”

Shane Cherry, MyWmtGear

“We are very thankful for the support, affordable pricing, functionality, and speed that Shopgate gives us and our customers.”

Shane Cherry, MyWmtGear

Gearing Up for Mobile

With over seventy departments and collections, custom embroidery and sizes, the company identified a growing need to advance the specialty clothing retail sector by offering employees and associates a dedicated mobile app for easy shopping and ordering. Since MyWmtGear specifically wanted to offer an alternative shopping experience for its loyal customers, the retailer sought out the features that make mobile apps truly unique.

MyWmtGear decided to partner with Shopgate to launch an app that is able to host unique content and deals for the apparel vendor, providing unique purchasing opportunities for employees and shoppers. By offering app-specific content, incentives, and discounts, MyWmtGear is attracting new and existing customers with a best-in-class mobile shopping experience. Shopgate’s comprehensive widget system also allows for real-time design updates, so that the app’s look and feel always aligns with MyWmtGear’s brand. Shopgate also provides easy marketing features that produce tangible and measurable results, including:

Push Notifications: MyWmtGear cites push notifications as its favorite Shopgate feature because the retailer can see how much revenue is generated by each notification, helping it plan products, sales, and messaging.

Favorites List: Allowing shoppers to keep lists of favorite items enables MyWmtGear to send out push notifications to alert customers when their favorite items are on sale.

AdScanner: MyWmtGear recognized the need to bridge its paper advertising with the Shopgate mobile app. The camera-enabled AdScanner allows shoppers to scan advertisements to find specific products, cutting down the time spent browsing and searching.

Drawing in Loyal Users

As part of the strategy, the company has promoted the app across several different channels, including its website and social platforms. By offering app-specific content, incentives, and discounts, MyWmtGear has drawn both new and existing customers to the site. Since launching the app, the company has received very positive feedback about the app’s convenience and user-friendly experience.

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