FASHION | APPAREL

NanaMacs Walks the Runway to Retention

A rapidly growing, family-owned retail company based in Idaho, NanaMacs specializes in trendy, yet classic, women’s fashion.

22K+

APP DOWNLOADS

62%

PUSH NOTIFICATION ENABLEMENT RATE

4.9

STAR RATING IN APP STORE

Client

Solutions

Partners

At a Glance

Challenge
After social media and text message campaigns fell flat, NanaMacs needed a more personal and effective way of communicating and re-engaging with their customers.

 

Solution
By pairing their Shopify Plus ecommerce store with a Shopgate mobile app, NanaMacs found a way to build customer loyalty and increase revenue through the use of push notifications.

 

Benefit
NanaMacs mobile app enjoys a 62% push notification enablement rate which makes it easy for them to reach customers like never before. And Shopgate’s built-in plug-in with Shopify Plus allowed NanaMacs a seamless integration to their existing store.

Client

Solutions

Partners

“Social media comes and goes, but a mobile app is always one message away from reengagement.”

Jeremy Shute, eCommerce Manager of NanaMacs

Fashion Forward With Mobile

NanaMacs explored different methods of reengaging customers, including a Facebook campaign and a text message system to notify customers of new items and promotions. Neither proved to be a perfect fit. NanaMacs found a convenient and efficient communications tool in a Shopgate mobile app. The power of push notifications gave NanaMacs the customer engagement they longed for, proving that a mobile app is more powerful than a mobile-responsive website.

 

Push Notifications
Shopgate’s diverse notification abilities gave NanaMacs the ability to not only inform customers of promotions, but to enhance the performance of their other channels—particularly by advertising their popular Facebook live sessions.

 

Easy Checkout
Outfitted with convenient features like Facebook login, Apple Pay and a camera-enabled credit card scanner, NanaMacs reduces cart abandonment and encourages repeat purchases by making the payment process as easy and quick as possible for their customers.

 

Favorites List
Fashionistas are able to keep a list of their favorite products within the NanaMacs app. This easy-to-use feature allows them to keep track of the products they’re longing for, so they can keep an eye on product availability and promotions.

Fashion Forward With Mobile

NanaMacs explored different methods of reengaging customers, including a Facebook campaign and a text message system to notify customers of new items and promotions. Neither proved to be a perfect fit. NanaMacs found a convenient and efficient communications tool in a Shopgate mobile app. The power of push notifications gave NanaMacs the customer engagement they longed for, proving that a mobile app is more powerful than a mobile-responsive website.

 

Push Notifications
Shopgate’s diverse notification abilities gave NanaMacs the ability to not only inform customers of promotions, but to enhance the performance of their other channels—particularly by advertising their popular Facebook live sessions.

 

Easy Checkout
Outfitted with convenient features like Facebook login, Apple Pay and a camera-enabled credit card scanner, NanaMacs reduces cart abandonment and encourages repeat purchases by making the payment process as easy and quick as possible for their customers.

 

Favorites List
Fashionistas are able to keep a list of their favorite products within the NanaMacs app. This easy-to-use feature allows them to keep track of the products they’re longing for, so they can keep an eye on product availability and promotions.

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Shopgate is designed to easily plug into your current online store to help your business increase conversions, customer loyalty and revenue from your mobile traffic.