NanaMacs explored different methods of reengaging customers, including a Facebook campaign and a text message system to notify customers of new items and promotions. Neither proved to be a perfect fit. Allured by the promises of push notifications, NanaMacs found a convenient and efficient communications tool in the Shopgate Dashboard. The power of push gave NanaMacs the customer engagement they longed for, proving that simple and easy messaging never goes out of style.
Shopgate’s diverse notification abilities gave NanaMacs the ability to not only inform customers of promotions, but to enhance the performances of their other channels—particularly by advertising their popular Facebook Live sessions.
Outfitted with convenient features like Facebook Login, Apple Pay, and a camera-enabled credit card scanner, NanaMacs reduces cart abandonment and encourages repeat purchases by making the payment process as easy and quick as possible for their customers.
Fashionistas are able to keep a list of their favorite products within the NanaMacs app. This easy-to-use feature allows them to keep track of the products they’re longing for, so they can keep an eye on product availability and promotions.