For Texas Humor, Mobile Success is No Laughing Matter

“We realized getting an app onto our customers’ phones creates an engaging experience that gives us a place to share content and invites people to dive in at any time.”

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Company Profile

Texas Humor was founded in 2013 by Jay and Priscilla Sauceda, a proud Texan couple who wanted to spread the gospel of their beloved state to all. What began as a simple t-shirt design grew into a popular clothing brand beloved by Texans from El Paso to Beaumont and everywhere in between. With a goal of replicating the Texas hospitality they grew up with, the Texas Humor team places great importance on providing outstanding customer service with every single sale.

Mobile Must-haves

Seeing a majority of their sales come from mobile, Jay Sauceda knew a strong mobile experience was a must-have for his brand. Keeping in mind the great convenience of browsing and buying light-hearted, relatively low commitment products on mobile, Jay knew apps were a smart extension of their existing mobile strategy, but wanted to avoid launching apps that were simply a re-packaged mobile website.

Abandoned Cart Notifications

Reducing cart abandonment is made easy with automated push notifications, which send to users who’ve left their shopping cart, effortlessly increasing conversion rates.

In-App Coupons

Texas Humor engages app users with enticing coupons for limited time discounts, free shipping, or free gifts, all with simple coupon design and implementation in the Shopgate platform.

Facebook Login

With Facebook login, Texas Humor customers can cut valuable time out of their checkout process, minimizing cart abandonment and driving repeat purchase, as 65% of repeat customers say they’re more likely to return if social login is offered.

Lighthearted Products, Serious Results

Texas Humor saw strong conversion rates and thriving sales numbers after its app launch.


App Download to Purchase Rate


App Conversion Rate


App Sales in the First Two Weeks

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Shopgate is designed to easily plug into your current online store to help your business increase conversions, customer loyalty and revenue from your mobile traffic.