Whitepapers & E-Books

The decision to launch a shopping app presents many companies with challenges. There are often arguments that speak against such investments.

A successful App Store presence is essential for both organic search and the conversion of direct links to the app store. The magic word for this is App Store Optimization (ASO).

It's not about an "either-or"! To be successful in the future, you must seamlessly connect all relevant physical and digital touchpoints. Learn how in our whitepaper!

Recently, the topic of artificial intelligence has arrived in the mainstream. We test whether ChatGPT and DALL•E are able to create a complete whitepaper for retail with added value.

Omnichannel for the pocket — customers are theoretically almost constantly reachable for the savvy retailer. Provided they have their own app and know how to work properly with push notifications.

What would retail be without Black Friday, Singles Day, Cyber Week or even the discounts at Christmas and Valentine's Day? What customers perceive as bargains and shopping ecstasy must be well and profitably planned on the retailer side.

Returns have been one of the biggest challenges since online retail exists and also one of the biggest cost drivers for retail. And Germany is even European champion when it comes to returns — a title we would gladly do without. But the question is how?

The Metaverse — a term that until recently only nerds were familiar with, is now on everyone's lips. What does that mean for retail? Where are the opportunities? What entry barriers exist? And what opportunities await brands and early adopters who occupy the topic in time?

How is retail doing? We surveyed over 300 retailers and over 2000 consumers about demands and expectations and learned: both sides don't always speak the same language.

Retailers face many challenges — and even more bullshit and buzzwords. A clarification of terms for all who are on the way to becoming omnichannel masters!

Entering the digital world of retail, you might feel transported into a jungle. Everywhere animals roar and you have no idea where what is. We explain how you can overlook the chaos and become visible to others!

Retail can benefit from a whole range of regional and national funding programs and thus ease the burden of digitalization. We explain how you can use which funding program.

Talk to four retailers about digitalization, and you get five opinions. One thing is clear: the path to the future is individual for all of us. We show you a few possible routes to success.

Our world is becoming not only more digital but also increasingly nature-conscious. Retailers can make a huge contribution to environmental and climate protection — while saving costs. We explain how.