Retail Reality 22

The study for the retail of tomorrow!

Find out how retail in the DACH region (Germany, Austria, Switzerland) is changing, what role omnichannel plays and where the journey is going.

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What's waiting for you...

Hey retail, how are you?

Does the customer still reign as king? We spoke with small and large retailers and many consumers and got to the bottom of this question. The focus was on Fashion, Beauty, Sporting Goods, Home and Consumer Electronics.

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Retail on the road to the future!

In the second part of our retail study we look in detail at all questions around digitalization and modernization. We learn where the biggest challenges and hurdles for retail on the way to omnichannel lie.

Between aspiration and reality:

On the surface, retailers and their customers have strongly overlapping goals. But looking at the details, there are sometimes clear differences in perception of how the retail of the future should function.

Retail Reality - Branchenexkurs.

Exciting insights from the study on the Fashion, Beauty, Sport and Home industries. How do the customer journey and customer expectations really look here?

A few insights into the study's findings:

40%

Consumers would be more likely to buy a product online if they could also examine it in the store, but only 29% of retailers already offer omnichannel as a service.

60%

of retailers do not know the difference between multi- and omnichannel, while 44% of end consumers rank Return-in-Store as #5 of the most important services.

40%

of consumers consider sustainability important when selecting products, while 34% of retailers still perceive "Green Retail" as a trend.

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What's waiting for you...

> 300 retailers surveyed
> 2,000 consumers surveyed
approx. 80 pages of market insights
5 focus industries

Retail Reality 22