Retail Reality 23
What retailers think and customers want
Get ready for real insights...
Thesis 1: The starting situation is serious!
2023 is marked by a turbulent financial mood and dramatic changes in retail.
Thesis 2: Does retail even understand digital?
Almost 20% of retailers still don't have an online shop — and this in 2023. And less than half of retailers use omnichannel measures.
Thesis 3: Retail is learning and understanding.
Retailers no longer see omnichannel only as the connection of sales channels & brick-and-mortar stores with online measures, but also as an instrument to increase the customer experience.
These 4: App or die.
The most important targeted steps in retail digitalization are therefore also the expansion of online shops and offering a dedicated app per brand or retailer.
Thesis 5: Who can do omnichannel?
For Return-in-Store, the greatest increase in awareness compared to the previous year can be observed.
Thesis 6: Is everything AI already?
With Metaverse, Augmented Reality and Artificial Intelligence, more digital playing fields come onto the agenda.
Thesis 7: Never again old normal.
One concerning observation is the partly declining(!) adoption among retailers of benefits like Click & Collect compared to the previous year.
Thesis 8: Trend color green?
Sustainability has still not arrived in retail as a relevant USP, the importance is still perceived as a fashion trend.
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